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Privacy Policy

How we collect, use, and protect your personal information.

Last updated: 13 July 2026

1. Who We Are

This Privacy Policy explains how Vertical Movement Services Ltd ("VMS", "we", "us", or "our"), company number 05117199, collects, uses, and protects your personal information when you visit our website, contact us, or use our lift and stairlift services.

We are the data controller responsible for your personal data. Our registered address is:

Vertical Movement Services Ltd
Unit 6 Century Park, Starley Way
Marston Green, Solihull, B37 7HF
Phone: 0121 753 5035
Email: enquiries@vms-ltd.co.uk

2. Information We Collect

We may collect and process the following types of personal data:

  • Contact details, such as your name, email address, phone number, and postal address.
  • Enquiry and survey information, including details about your property, staircase, or lift, and the nature of your enquiry.
  • Correspondence, including records of calls, emails, and messages exchanged with our team.
  • Technical and usage data, such as your IP address, browser type, device information, and how you interact with our website, collected via cookies and similar technologies.

3. How We Collect Your Information

We collect personal data when you:

  • Complete a form on our website, such as a contact or quote request form.
  • Contact us by phone, email, or in person.
  • Book a home survey or engage us for installation, maintenance, or repair services.
  • Browse our website, through cookies and analytics tools (see our Cookie Policy for details).

4. How We Use Your Information

We use your personal data for the following purposes:

  • To respond to enquiries and provide quotes for our lift and stairlift services.
  • To arrange and carry out home surveys, installations, maintenance, repairs, and compliance inspections.
  • To manage our contractual relationship with you, including invoicing and record-keeping.
  • To comply with our legal and regulatory obligations, such as health and safety and compliance record-keeping (for example, LOLER inspection records).
  • To improve our website and services, and to understand how visitors use our site.
  • To send you information about our services where you have consented to receive it, or where we have a legitimate interest in doing so and you have not opted out.

Our legal basis for processing your data is typically one of the following: performance of a contract with you, our legitimate business interests, compliance with a legal obligation, or your consent.

5. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties who support our business operations, including:

  • IT, hosting, and website service providers.
  • Analytics providers, such as Google Analytics, to help us understand website usage.
  • Subcontractors or suppliers involved in delivering your installation or service, where necessary.
  • Regulatory bodies or authorities, where we are required to do so by law.

Any third parties we work with are required to keep your information secure and to use it only for the purposes we specify.

6. Data Retention

We keep personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Compliance and safety records (such as LOLER inspection reports) may be retained for extended periods in line with statutory requirements.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Access to your information is limited to those who need it to carry out their role.

8. Cookies

Our website uses cookies to help it function correctly and to help us understand how visitors use our site. For full details of the cookies we use and how to control them, please see our Cookie Policy.

9. Your Rights

Under UK data protection law, you have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data, in certain circumstances.
  • Object to, or request restriction of, our processing of your data.
  • Request that your data be transferred to another organisation, where technically feasible.
  • Withdraw consent at any time, where we rely on consent to process your data.

To exercise any of these rights, please contact us using the details in Section 1. If you are unhappy with how we have handled your personal data, you also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

10. Children's Privacy

Our website and services are intended for adults and are not directed at children. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:

Vertical Movement Services Ltd
Unit 6 Century Park, Starley Way, Marston Green, Solihull, B37 7HF
Phone: 0121 753 5035
Email: enquiries@vms-ltd.co.uk